The Ultimate Guide To What Is A Secondary Dimension In Google Analytics

A Biased View of What Is A Secondary Dimension In Google Analytics

Its dimensions can be (yet are not limited to): Purchase ID Coupon code Latest web traffic source, and so on. That event's custom-made dimensions could be: Login method Individual ID, and so on.


Even though there are lots of measurements in Google Analytics, they can not cover all the feasible circumstances. Hence customized measurements are needed. Points like Page link are global as well as relate to many situations, however suppose your company markets online courses (like I do)? In Google Analytics, you will certainly not discover any type of measurements associated specifically to on the internet programs.


9%+ of services making use of GA have nothing to do with courses. Which's why anything relevant especially to on the internet training courses need to be set up by hand. Go Into Custom-made Dimensions. In this blog article, I will not dive deeper right into custom-made measurements in Universal Analytics. If you want to do so, read this overview.




The range defines to which occasions the dimension will apply. In Universal Analytics, there were 4 ranges: User-scoped personalized dimensions are put on all the hits of a customer (hit is an occasion, pageview, etc). For instance, if you send Customer ID as a personalized measurement, it will be used to all the hits of that particular session AND to all the future hits sent by that user (as long as the GA cookie remains the same).

All About What Is A Secondary Dimension In Google Analytics

You might send out the session ID customized dimension, as well as also if you send it with the last event of the session, all the previous events (of the very same session) will certainly get the worth. This is performed in the backend of Google Analytics. measurement uses only to that specific event/hit (with which the measurement was sent)


Also if you send out multiple items with the very same deal, each product might have various values in their product-scoped customized dimensions, e. g.


Why am I telling you informing? In Google Analytics 4, the session range is no longer available (at least in personalized measurements). If you want to apply a measurement to all the events of a particular session, you must send out that dimension with every event (that can be done on the code degree (gtag) or in GTM).

What Does What Is A Secondary Dimension In Google Analytics Mean?

It can be in a cookie, data layer, or elsewhere. From currently on, custom-made measurements are either hit-scoped or user-scoped (formerly referred to as User Properties). User-scoped personalized dimensions in GA4 work in a similar way to the user-scoped dimensions in Universal Analytics however with some distinctions: In Universal Analytics, a user-scoped personalized measurement (embed in the middle of the user session) was related to EVERY event of the very same session (also if some event took place before the measurement was set).


Also though you can send out customized product data to GA4, at the minute, there is no way to see it in reports appropriately. (let me know). At some point in the past, Google said that session-scoped custom-made measurements in GA4 would be readily available too.


Yet when it concerns custom-made measurements, this scope is still not available. As well as now, allow's move to the second component of this article, where I will reveal you just how to set up customized dimensions Continue and also where to discover them in Google Analytics 4 reports. Let me start with a basic introduction of the process, and also then we'll take a look at an instance.




You can see page simply send out the event name, claim, "joined_waiting_list" and then consist of the criterion "course_name".

Excitement About What Is A Secondary Dimension In Google Analytics

Because case, you will require to: Register a specification as a custom interpretation Beginning sending out custom parameters with the occasions you desire The order DOES NOT matter right here. You must do that quite a lot at the same time. If you start sending the specification to Google Analytics 4 and just register it as a personalized dimension, say, one week later on, your reports will certainly be missing out on that week of information (due to the fact that the enrollment of a personalized dimension is not retroactive).


Whenever a site visitor clicks on a menu thing, I will send out an event and 2 additional criteria (that I will certainly later register as customized measurements), menu_item_url, and menu_item_name.: Food selection link click monitoring trigger problems vary on the majority of web sites (due to different click courses, IDs, go now etc). Attempt to do your ideal to apply this instance.


Go to Google Tag Manager > Sets Off > New > Simply Hyperlinks. By developing this trigger, we will make it possible for the link-tracking functionality in Google Tag Manager.


Then go to your web site and also click any of the menu links. Really, click at the very least two of them. Return to the preview mode, and you ought to begin seeing Web link Click events in the sneak peek setting. Click the first Link, Click event and also go to the Variables tab of the preview setting.